Procter & Gamble Social Responsibility Portfolio
Services: Writing, radio production, media strategy, spokesperson training, media outreach
Located in Goma, DRC, Heal Africa provides medical care and community support to citizens and victims of the ongoing war in DRC. The Congo-based founders were traveling to the U.S. and wanted media coverage in five major cities to draw support for their hospitals. I created and implemented a strategy for the tour that included material development, spokesperson training, radio production and media outreach. I exceeded the goals by placing 12 stories in major publications across the states.