Services: Reporting, story writing, digital and earned media strategy and implementation, event strategy and production
ExtraFood is helping to end hunger and food waste in Marin County where 50,000 people are unsure where their next meal will come from. The founder wished to raise the organization’s profile among food donors to provide more food to meet the county’s growing demand. He also wanted help producing and promoting a film screening and panel discussion about food waste with leaders such as Congressman Jared Huffman and lead scientist of National Resources Defense Council, Dana Gunders.
I wrote five stories that included conducting onsite and phone interviews, and taking photographs of each story subject. These stories formed the foundation for ExtraFood’s first-ever story bank. I also drafted a strategic event plan and editorial calendar with shareable graphics and content to increase attendance and engage panelists to promote the event through their channels.
By the project’s end, the stories were promoted on ExtraFood’s website and social media, and pitched to local publications, several which covered the organization. The event was standing room only.