Services: Branding, message development, writing, communications planning
The Early Learning Lab is a social innovation lab that supports early childhood education and development for children 0-5 years. They are a young organization that was looking for a fresh brand, message platform, website and communications plan to mirror their distinct position in the field. Working with MDC Consulting, I conducted stakeholder interviews and landscape research to set the right direction for the new brand. Using the findings, I co-developed the brand narrative and message platform. The next step was to formulate a communications plan, which included giving exposure to the organization’s different initiatives.
The Lab now has a brand all employees feel confident getting behind and a communications plan they are currently implementing throughout the different departments.